Clean a link
The links you share often carry a tail of tracking parameters. They say where you came from and which campaign brought you. Remove them before passing the link on.
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Why clean a link before sharing it?
A tracking parameter is not dangerous in itself. But it says something about you, and it says it to everyone you forward the link to. Sharing a link that carries your newsletter identifier means telling the recipient which mailing you came from, and sometimes letting the site link your two visits. A clean link points to exactly the same page, without the tail.
What does this tool remove?
The parameters known to serve advertising or analytics attribution, and nothing else: the utm family from Google Analytics, fbclid from Facebook, gclid and its variants from Google Ads, msclkid from Microsoft, igshid from Instagram, along with the mailing platform identifiers. Everything the page needs to work, such as an article number or a page marker, is left untouched.
Frequently asked questions
Is the link sent anywhere when I clean it?
No. The cleaning happens entirely in your browser, on the text of the address. The link is never opened and nothing is sent to our server or to a third party.
Does removing these parameters break the link?
No. Tracking parameters are added on top of the address; the page works identically without them. Only the parameters known to serve advertising or analytics attribution are removed, never those the page needs.
Which parameters are removed?
The utm family, fbclid, gclid, gbraid, wbraid, msclkid, twclid, igshid, ttclid, mkt_tok, the Matomo and HubSpot identifiers, and the other common attribution parameters.
Why does a shared link sometimes reveal who I am?
Because some parameters carry a subscriber identifier, added by the mailing platform. Forwarding such a link means handing over that identifier, which can link the recipient's visit to your own mailbox.
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